RS Crum Inc. Form ADV Part 2A Brochure
Daniel Sexton, CFP®
Item 2 - Educational Background and Business Experience
Born:
1966
Education:
California State University, Long Beach
BS Business (Finance), Minor Business Economics
CERTIFIED FINANCIAL PLANNER™ (CFP®)
Background:
RS Crum Inc., Lead Advisor / Owner – 2011 to Present
RS Crum Inc., Lead Advisor – 2003 to 2011
RS Crum Inc. (formerly RS Crum Advisory Services), Employee 1996 to 2003
Prior to coming to RS Crum Inc. Mr. Sexton was employed in the aerospace industry as a technical writer.
Professional Designations:
CERTIFIED FINANCIAL PLANNER™
Item 3 - Disciplinary Information

Registered investment advisers and their supervised persons are required to disclose material facts regarding any legal or disciplinary events that would be material to your evaluation of RS Crum Inc., Mr. Sexton or the integrity of RS Crum Inc.’s management.

Not applicable; Mr. Sexton has no legal or disciplinary action applicable to his status and / or registration.

Item 4 - Other Business Activities

RS Crum Inc.’s principal business is providing investment and financial advice and their only source of compensation are fees paid to the Firm directly by the client.

Neither RS Crum Inc. nor Mr. Sexton accepts commissions. Therefore, they are NOT registered as a securities broker-dealer, futures commission merchant or commodity pool operator, or commodity trading adviser.

Although, Mr. Sexton is a member of several industry trade associations, he does not have any affiliations that are material to RS Crum Inc.’s business or present any conflict of interest with its clients.

Item 5 - Additional Compensation

Mr. Sexton receives no other compensation besides his salary, bonus, and other customary employment benefits.

Item 6 - Supervision

RS Crum Inc. expects its supervised persons to conduct themselves with integrity and professionalism, in accordance with the Firm’s fiduciary duty to clients and standards of business conduct. Mark K. Rylance is responsible for the general supervision of Supervised Persons of the Firm and can be reached by calling 949-428-9696.

Supervised Persons with supervisory responsibility, authority, or the ability to influence the conduct of others will exercise reasonable supervision over those subject to their supervision or authority to prevent violation of applicable statutes, regulations, or provisions of the Code. In so doing, Supervised Persons may rely on procedures established by RS Crum Inc. that are designed to prevent and detect such violations. Supervised Persons are responsible for the reasonable supervision of the persons who report to them.

RS Crum Inc. conducts periodic and special meetings, when warranted, to update, review, plan, and allocate resources for client care, services, and business priorities. In addition, the Firm requires Supervised Persons and employees to complete regular financial disclosures and review, at least annually, the Firm’s Code of Ethics and Policy and Procedures as part of its compliance responsibility.